WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle.(00:00:00) Dylan D'Urso is on the pod!(00:01:13) How Dylan built his own Win-Loss program(00:02:27) First step in building a Win-Loss program(00:05:41) Who is your Win-Loss program for?(00:07:14) Building objectives for Win-Loss analysis(00:09:21) Dylan’s first Win-Loss program(00:11:45) Win-Loss programs at different-sized companies(00:13:55) What deals should be interviewed for Win-Loss analysis?(00:16:49) Sales buy-in for Win-Loss analysis(00:19:44) Win-Loss helping account executives(00:22:10) Win-Loss Analysis Do’s and Don’ts(00:27:28) Win-Loss research objectivesCREDITS:Guest: Dylan D'UrsoHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

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