In a lively and informative conversation with Coffee Beanery's founders, Kevin and Laurie Shaw, we delve into the world of franchising, coffee, and even some personal anecdotes. This conversation offers insights into the franchising landscape, with a unique perspective from the people behind one of America's favorite coffee brands. Franchising with Coffee Beanery: Kevin Shaw, who has been leading franchise sales since the inception of Coffee Beanery in 1985, discusses the advantages of franchising with the company. He highlights how Coffee Beanery is part of the VetFran program, offering veterans an opportunity to invest in their coffee dream at a reduced franchise fee. With their proven systems and extensive experience, Coffee Beanery is an ideal partner for those who seek both structure and autonomy in running their own business. The Evolution of Coffee Beanery: Laurie Shaw shares a glimpse into the brand's history. Coffee Beanery, initially founded to sell premium coffee beans, thrived in mall locations in the 1980s and 90s. However, changing retail dynamics led to a shift away from malls. The company adapted by embracing drive-thru concepts, airports, and college campuses. Now, Coffee Beanery is evolving again, with innovative, compact drive-thru units designed to make franchisees' lives easier. These units are highly adaptable, occupying underutilized spaces like vacant gas stations or urban corners, ensuring faster and more cost-effective launches. Personal Touch and Anecdotes: The conversation isn't just about business. Kevin and Laurie share some personal stories and experiences. They discuss Laurie's knack for dressing their five children, even matching their outfits on vacations, much to their children's initial chagrin. There's also a light-hearted tale about Laurie's meticulous approach to turning a boulder in their front yard for aesthetic reasons. The Importance of Good Coffee: Coffee is at the heart of Coffee Beanery, and Kevin acknowledges the significance of sourcing the right coffee beans. With 50 years of experience, Coffee Beanery offers not only a brand but a commitment to delivering quality coffee. Their franchisees benefit from their expertise in sourcing, equipment procurement (with significant cost savings), and even recipe creation, ensuring consistency in every cup. Changing Flavors and Labels: Kevin and Laurie touch on the recent changes in Coffee Beanery's coffee labels. They reassure their customers that while some labels have changed, the formulations and flavors remain the same. They recognize the psychological impact of such changes and stress that the taste of their beloved coffee hasn't altered. A Taste of Franchise Life: The conversation hints at the perks of franchise ownership, where following established systems brings success while still allowing room for individual decisions. The discussion also playfully touches upon the challenges of moving boulders, earning money for meals, and handling logistics on the road during the early years of Coffee Beanery. Looking to the Future: Kevin and Laurie are excited about Coffee Beanery's innovative drive-thru units. They emphasize that with these new concepts, they aim to provide franchisees with a plug-and-play solution, reducing the time required to open a new location. Laurie points out that franchisees can now easily find suitable locations, as the units are highly adaptable and movable, making them an excellent investment opportunity. In this engaging conversation, Kevin and Laurie Shaw offer valuable insights into the Coffee Beanery franchise model, the company's history, and their personal journey. Their passion for coffee, commitment to quality, and dedication to helping franchisees succeed shine through, making Coffee Beanery an attractive prospect for those considering a coffee franchise.

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