Listen "Stop EXPLAINING your SaaS; SHOW why it's great instead"
Episode Synopsis
In this episode ofCode to Market, Hank and Gonto break down thetrade-offs of fast follows—whyspeed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders shouldsell the WOW first, then the HOW to drive real adoption.They also dive into the rise ofAgent Experience (AX)—whyAI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and whyyour API matters more than your UI in an AI-driven world.
More episodes of the podcast Code to Market
[bonus] Hank's Email Drafts
12/12/2025
39: Rage Bait and Technical SDRs
17/11/2025
38: One small Conf Combo, please
30/10/2025
37: The Right Way to Win Attention
27/10/2025
36: Drowning in DevRel Demand
21/10/2025
35: ZAG HARDER while others ZIG
20/10/2025
33. Browserbase's Growth Engines
02/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.