ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "39: Rage Bait and Technical SDRs"
Episode Synopsis
A startup spent half its preseed on a Nordic sauna office and turned it into pure rage bait. We break down why attention without a real product or halfway decent website is a waste, and how to time fundraise announcements so they actually help you. Then we get into technical SDRs and GTM engineers, how to source and comp them, and why the future of selling devtools looks a lot more like sales engineers than classic AEs. Plus, a quick invite-only peek at the Code to Market Summit at Snowbird.
More episodes of the podcast Code to Market
[bonus] Hank's Email Drafts
12/12/2025
38: One small Conf Combo, please
30/10/2025
37: The Right Way to Win Attention
27/10/2025
36: Drowning in DevRel Demand
21/10/2025
35: ZAG HARDER while others ZIG
20/10/2025
33. Browserbase's Growth Engines
02/09/2025
In God we trust