Today, Tim Eldridge, COO of Advanced Aquarium Technologies, shares his journey from the advertising industry, through to joining the team at AAT, which has become a leader in the design, construction, and operation of major public aquariums around the world. On behalf of AAT, he discusses the challenges and benefits of a business being based on the Sunshine Coast while reaching a global market. Tim emphasises the importance of understanding customer needs and delivering value in both a domestic and export business, and also highlights the significance of face-to-face meetings and building meaningful relationships with stakeholders. Tim concludes by mentioning some exciting upcoming projects for Advanced Aquarium Technologies.TakeawaysUnderstand your customer needs and deliver value in both domestic and export business.Face-to-face meetings are important for building meaningful relationships with stakeholders.Being exceptionally good at managing time zones and video conferencing is vital for global operations.Authenticity and quality content are essential for international marketing.Back yourself and have the confidence to put yourself out there in the global market.Advanced Aquarium Technologies has upcoming projects in Taiwan, Bahrain, and Saudi Arabia.Chapters00:00 Introduction and Background03:15 Passion for Marketing and Advertising08:00 Introduction to Advanced Aquarium Technologies09:20 Designing and Constructing Aquariums10:44 Specialized Equipment and Materials13:28 Creating Realistic Underwater Habitats19:19 Global Operations and Manufacturing24:43 Challenges of Exporting and Reaching a Global Market32:17 Recognition and Awards34:43 Advice for Sunshine Coast Businesses36:38 Upcoming ProjectsClick here for more

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