On this podcast episode we got to speak with Ben Mayfield-Smith, founder of Matter Athletica . Ben starts off the episode talking about the value of authenticity and being passionate when he started Matter Athletica. He then talks about the three pillars of success he built around his company. He also talks about the importance of taking small steps towards your goals. Ben then tells the story of how he got into the coaching space. He also talks in depth about the framework that Matter Athletica was based on. He then talks about the goals he wants with his clients.  Ben talks about taking the risks to prove yourself by getting results. Ben then tells the story of his first clients and how he took the risks with them and how they ultimately got him to this point. He then talks about utilizing the Coach Catalyst app with his clients for their weekly catch up assessments and how it further helped his clients. Ben then talks about building a community with his clients through being vulnerable and transparent with them. He also talks about prioritizing education for the clients. Ben then talks about what he would change if he’d start Matter Athletica all over again. He then finishes off the episode talking about the future of Matter Athletica and how they are going to focus on the education side of things.

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