In this episode of Coach as Entrepreneur, David sits down with Mel Rosenthal—a Melbourne-based coach and mentor to founders and executives—about shifting from corporate leadership into purpose-driven coaching. Mel shares how informed curiosity, constant reflection, and simple systems create sustainable practices; why purpose can be a better north star than goals; and how relationships and reputation outcompete ads and funnels for long-term growth. We also dig into coaching the “whole person,” leading in technical environments, and building supportive peer rhythms so you don’t do this alone.Show Notes:Purpose vs. goals: using values to steer offers and capacityEarly client acquisition without overwhelm: coffee, trust, and timingReflection rhythms: weekly peer coaching + journaling cadenceCoaching technical leaders: context-setting, culture, and outcomesDesigning a business you can run for years, not monthsGuest BioMel Rosenthal is a coach, mentor, and writer based in Melbourne, Australia, who helps founders and executives navigate the messy challenges of growth and leadership. With over 4,500 coaching conversations and 15 years leading product, marketing, and innovation teams, she’s known for her “informed curiosity”—spotting patterns others miss, cutting through complexity, and challenging with care.How to connect with Mel:https://www.linkedin.com/in/rosenthalmelissa/https://melissajrosenthal.com/https://www.52conversations.com/ - a card game that creates conversations that matter

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