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Listen "Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo "
Episode Synopsis
In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.
Highlights include:
How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Highlights include:
How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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