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Listen "Season 5. Episode 2: It's All About Strategy, Alexandra Shapiro, CMO"
Episode Synopsis
In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.
Alexandra discusses;
The fundamental belief that marketing strategy and business strategy must be aligned tightly
How her team puts into practice and operationalizes customer experience
The multiple uses technology provides marketing to achieve goals and drive business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Alexandra discusses;
The fundamental belief that marketing strategy and business strategy must be aligned tightly
How her team puts into practice and operationalizes customer experience
The multiple uses technology provides marketing to achieve goals and drive business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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