CMO Confidential

CMO Confidential

Por: Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
149 episodios disponibles

Latest episodes of the podcast CMO Confidential

Mostrando página 5 de 8

An Update From the the B2B Marketing Front Lines | Carilu Dietrich 04/06/2024
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 21/05/2024
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 14/05/2024
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 07/05/2024
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 30/04/2024
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 23/04/2024
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 15/04/2024
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 09/04/2024
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 02/04/2024
Marketing - The Battle Between Believers & Non-Believers - Part 2 25/03/2024
Marketing - The Battle Between Believers and Non-Believers: Part 1 18/03/2024
Sean Peters: A Report From the Media Front Lines of Publicis Media 12/03/2024
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing 04/03/2024
Seth Matlins: Is the CMO Position the Hardest Job in Business? 27/02/2024
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 20/02/2024
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2 13/02/2024
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2 06/02/2024
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2 30/01/2024
Bob Liodice: The ANA CEO Talks About the Future of Marketing 22/01/2024
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues 15/01/2024
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