In today's show, I’m receiving Analisa Winther the Founder of the podcast Future Food. She spent her entire career putting together startup and investor relationships as an ecosystem developer. Today, she coaches Founders helping them to define their vision and values to create a culture built to scale as well as hone their pitch to attract the right investorsThis episode is an open conversation between two podcasters who have been on both sides: startup founder and investor.We will share:-The importance of company culture and values-The Key tips for startup founders to impress investors and secure funding for their climate tech ventures-The crucial importance of understanding the PSYCHOLOGY of investors (and trust me it's not just an ART, there are some elements of Science in there)--------------ABOUT CLIMATE INSIDERS:Learn all the insights from Europe's top Climate Tech Founders and Investors. Listen to the stories behind the startup successes, understand the drivers of investment decisions, and become a true Climate Insider.Check us out at: https://www.climateinsiders.co--------------ABOUT THE GUEST:Analisa Winther spent her entire career putting together startup and investor relationships as an ecosystem developer. Today, she coaches Founders helping them to define their vision and values to create a culture built to scale as well as hone their pitch to attract the right investors.In her consulting business, Analisa guides corporate venture capital arms and single-family offices on where to invest related to the future of food. Past clients have included the likes of IKEA and PINC. Analisa is a frequent speaker on the future of food and the host of the popular podcast Future Food with Analisa Winther, which has interviewed over 100 stakeholders on how we can build a better future through food.If you'd like to work with Analisa, visit www.analisawinther.com for more information.--------------SHOW NOTES:0:08 – Intro0:46 – Welcoming guest1:13 – What inspired Analisa to start her Podcast on Food Tech, and how does that tie in with all her other advisory activities?3:17 – The importance of the universe of culture 5:02 – What is the first tip for the founder who is starting the culture? What are some tips for the founders who are already in it and want to improve?6:19 – How important are values in building a successful startup, and how can founders ensure that their values are reflected in every aspect of their company?8:52 – As a founder - how do you ensure that the culture is right? Is coaching the answer?10:25 – How can the startup founders secure funding? 11:21 – How do you make sure that you increase your chances with investors?13:16 – The problem of overly glorified VC startups14:43 – How can you better understand the psychology of investors to increase your chances of success? How can a founder manufacture the right persona to play the perfect part?16:58 – What is the key thing the investors are looking for?17:03– The 7 key questions that investors want you to answer. 19:12 – The importance of emotion in a pitch21:01 – The bias that comes with the investors.23:33 – Tips for starting a startup.25:44 – The psychology of a successful founder.27:18 – Tips for investors, particularly Angel investors – what is their role?32:12 – The demands that investors make on startups, the dynamic between Angel investors and startups. 33:52 – The value of communication between investors and startups.34:57 – Outro--------------ABOUT THE HOST:Yoann Berno https://www.linkedin.com/in/yberno/ After a career spent building and investing in top...

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