In today's show, I'm welcoming Roberta Boscolo, Climate and Energy Lead at the World Meteorological Organization (WMO). Roberta delves into the nuances of climate science, the importance of timely action, and her unique approach to communicating these urgent issues to the public through social media.Roberta discusses the vital role of the World Meteorological Organization (WMO) in providing accurate weather forecasts and climate models, emphasizing their importance for sectors such as agriculture, energy, and tourism. The conversation shifts to the effectiveness of climate communication, addressing how simplified and relatable narratives could potentially have a greater impact on public awareness and policy changes. Roberta also shares personal insights on how individuals can prepare for and adapt to the increasing occurrences of extreme weather events, stressing the critical urgency for immediate and collective action against climate change.We cover:The Urgency of Addressing Climate Change This DecadeThe Importance of Weather and Climate Models for Future PlanningCommunicating Climate Change: Challenges and Strategies for ScientistsPreparing for Extreme Climate Events and Human MigrationEmpowering Voices in Climate CommunicationGeoengineering Solutions and Their Potential Impact on Climate ChangeWant to go deeper?Invest in climate moonshots with Climate Insiders. Join 300+ members and become a shareholder of the best climate tech startups alongside us, from $1,000.Become a member now: https://www.climateinsiders.comJoin the Climate Insiders newsletter, the only newsletter you need to invest in climate tech. Every Saturday I share one actionable tip to invest successfully in climate tech. Join 3,500+ investors and get access to investing tips and strategies to invest today: https://climateinsiders.substack.com/--------------SHOW NOTES:(00:00) - Episode Trailer(00:51) - Introduction(01:29) - How Did Leveraging LinkedIn Turn One Person into a Powerhouse?(03:23) - What Makes This Decade a Make-or-Break Moment for Climate Action?(05:14) – Is Climate Change just the Natural Cycle?(07:07) - How Legitimate Are the WMO's Climate Forecasts?(09:07) - Is There a Way to Forecast When Major Climate Disasters Will Strike?(12:07) - Who Actually Uses WMO's Weather Forecasts?(14:26) - Are We Really Making Progress with Climate Reports and Predictions?(17:24) - Are Advocates of Social Media Seen as Outliers in Their Organizations?(19:00) – How to leverage results and stats in the story?(20:37) - Who Needs Convincing More: The Masses or the Decision-Makers?(22:30) - What Holds More Persuasive Power: Success Stories or Fear?(24:07) - Can the United Nations Lead the Disruption of Polluting Industries?(26:45) - How Should Parents Discuss Climate Change with Their Children?(29:44) - Are Leaders Discussing Potential Migration Due to Climate Change?(32:27) - Can Visualizing Climate Impacts Make it More Relatable to People?(35:22) - How Is Risk-Reward Culture Perceived Within the United Nations?(38:01) - Can Geoengineering Be Ethically Implemented to Combat Climate Change?(40:10) - Where and How Is Weather Modification Currently Utilized?(43:36) - Outro

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