In this episode of Click, Brand, Snap, we dive into the vital process of setting actionable marketing goals for 2025, specifically tailored for photographers and marketers
alike. Amanda Rowe and Joni Hough discuss the importance of reflecting on last year’s marketing efforts, emphasizing performance assessment and client
feedback as key tools for growth. They explore the SMART goal framework, highlighting how specific, measurable objectives can guide marketing strategies. The conversation then shifts to emerging trends for the new year, such as video content dominance, the demand for authenticity, and the role of visual storytelling. Finally, the episode wraps up with practical tips for
creating a comprehensive marketing plan, including the use of content calendars. Tune in to equip yourself with the strategies you need for a successful 2025!

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