The ART of copywriting with Alison Strachan (Chat)

18/01/2023 43 min Temporada 1 Episodio 33
The ART of copywriting with Alison Strachan (Chat)

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Episode Synopsis

Us copywriters, ooh we love a good niche. And if we find one that aligns with something we genuinely love, even better. So imagine being a copywriter for artists, the ultimate creative combo of words and pictures.  But that said, if a picture paints a thousand words, who needs a copywriter? And artists aren’t exactly known for their bulging bank accounts. So how do you make being an Arts copywriter work for you and your business? How do you turn that client contact blank canvas into a work of art? And how the heck do two highly creative humans work together without tears and spilled paint? Today’s guest explains it all. Tune in to learn:  Why Ali decided to niche into Arts Copywriting What kinds of projects an Arts Copywriter works on What challenges come from working with artists How Ali finds copywriting clients Ali’s biggest copywriting career win Ali’s biggest career fail Ali and Kate’s favourite copywriting tools How Ali balances the work-life balance and her top mental health tip Ali’s top tip for newbie copywriters Useful resources: Trello Keywords Everywhere ChatGPT SEO Nibbles Head to episode notes   Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join now