In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.    Today I want to talk to you about my favourite copywriting formula.  PAS (Problem / Agitate / Solve)   Other useful formulas:  AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)   Listen to all tip episodes here.  Freebies Free rates guide  

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