Niching, it’s a word that sends shivers down the spines of many a copywriter. Won’t I get bored writing about the same thing all the time?How will I handle client conflicts?Will I have to turn down clients who aren’t in my niche?Today’s guest Nerissa Bentley has built a hugely successful business by narrowing her focus to health. She’s taken on big brands and bigger budgets, honed her marketing, and polished her processes so now the majority of her work is either retainer, repeat or referral (the dream).But as well as that she’s worked hard on her own physical and mental health to find balance and get to the deep-rooted issues that were holding her back. Tune in today to find out how becoming a specialist has helped Nerissa build a business she loves on her own terms. Tune in to learn:  What was Nerissa’s journey to being a copywriter Why did Nerissa decide to niche The positives of niching Dealing with getting bored Dealing with client conflicts The financial benefits of being a niched copywriter Nerissa’s two biggest copywriting wins The importance of getting to the source of your business challenge Nerissa’s favourite copywriting tool Which book would Nerissa take to a deserted island (clue: It’s not the ARPHA guidelines) Useful Resources:  Hemingway App Head to episode notes Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join now

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