In this, the first of my celebrity copywriter episodes, I could think of no one better to ask than the wonderful Justin Blackman.Because as well as having courses and resources on sale, he’s still a working copywriter, indeed he’s worked with some mega famous marketing types (some of whom even I have heard of). His superpower?Brand Ventriloquism, no this doesn’t mean he pops his paw up the bottom of his client like puppets. Rather that he’s mastered the skills of reviewing and replicating his clients voices, to ensure it’s engaging, authentic and lures customers in like eager hedgehogs to a bucket of grubs. Today Justin will be sharing a little about his how copywriting journey, as well as sharing some Tone of Voice horror stories and best practice tips. So, if writing Tone of Voice and brand guides is on your list of to-dos, this episode is for you. Tune in to learn: How Justin became a copywriter Justin’s biggest copywriting career highlight so far Career fails Justin has overcome along the way Three factors you need to consider when writing tone of voice guides Three major mistakes to avoid How far you should take your Tone of Voice guide How Justin takes care of his mental health Justin’s favourite copywriting tool Top tip from the TOV-writing guru Useful resources: ProWritingAid Web Editor  Analyze my writing  Gender Analyzer - Text Analysis Tools  Verbatim voice tool (coming soon!) Tone of Voice (TOV) Copywriting Template Freebies: Free webinar: Your first month as a copywriter Free rates guide Membership: Join now

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