If you are a person who loves making your home look more beautiful by the day, or if you’re someone who’s interested in launching a business, Ariel Kaye’s story will undoubtedly inspire you. Founder and CEO of the ubiquitous lifestyle brand Parachute, which offers premium quality bedding, furniture, and other everyday essentials, Ariel draws upon her decade of experience in the advertising and brand development field to provide customers with nothing short of the best. In this episode, we talk about Ariel’s passion for interior design, the leap of faith she took to start her own company, and the importance of surrounding yourself with people who will support you through thick and thin. Don’t miss this interview where we discuss:How Ariel’s experience working on interior design projects as a hobby led to the foundation of ParachuteHer background in advertising and consumer behavior research, what it taught her about building a brand, and how she implemented that knowledge in the next chapter of her careerThe idea behind Parachute, the brand’s story from conception to launch, and the ways in which it has expanded over the yearsHow oftentimes all it takes is a vote of confidence from someone in your life to allow you to see your true capabilitiesThe balance between family and work, and how Ariel has navigated raising children while also being a full-time entrepreneurFind Ariel Kaye:www.parachutehome.comIG: @arielkayeLinkedIn: Ariel KayeFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetQuestions or comments, we'd love to hear from you...send us a text!Record a question here so we can answer it on the next episode of Claim Your Confidence.To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.Recorded at The Newsstand Studios at Rockefeller Center.Thank you for listening.

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