ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Season 2, Episode 4: Think Less, Make More, Greg Petroff, VP UX Design"
Episode Synopsis
Episode length: 21 minutes
Greg talks to Principled about his new role as the first chief design officer for Cisco’s Security & Collaboration business and how he advocates for design internally at Cisco to build a design-led culture. The value of this new culture will be felt as Cisco generates net positive outcomes for society. Greg encourages his teams to make more and think less to push through the ambiguity of the product development process, as it’s the making that informs the decision-making as to the best way forward.
Key moments
1:18 The role of a chief design officer
3:00 Greg’s favorite book
5:01 Designing towards outcomes
9:39 How designers use juxtaposition to get new ideas
13:17 Building products for a SaaS environment
16:49 What it feels like working in a design culture
18:30 Product and design teams think differently
Episode transcript: https://cisco.box.com/s/7o768rp16gz1qpu7f4mv1bz53k80992d
Greg talks to Principled about his new role as the first chief design officer for Cisco’s Security & Collaboration business and how he advocates for design internally at Cisco to build a design-led culture. The value of this new culture will be felt as Cisco generates net positive outcomes for society. Greg encourages his teams to make more and think less to push through the ambiguity of the product development process, as it’s the making that informs the decision-making as to the best way forward.
Key moments
1:18 The role of a chief design officer
3:00 Greg’s favorite book
5:01 Designing towards outcomes
9:39 How designers use juxtaposition to get new ideas
13:17 Building products for a SaaS environment
16:49 What it feels like working in a design culture
18:30 Product and design teams think differently
Episode transcript: https://cisco.box.com/s/7o768rp16gz1qpu7f4mv1bz53k80992d
More episodes of the podcast Cisco Podcast Network
404 Script Not Found: Cloud Computing
20/10/2025
In God we trust