Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here? Guest 1: Ellen Pearlman, Vice President and Editor-in-Chief, CIO Insight Guest Bio: https://www.ciotalknetwork.com/contributor/ellen-pearlman/ Guest 2: Michael Schreiber, Exec. Vice President Enterprise Services, United Way of America Guest Bio: https://www.ciotalknetwork.com/contributor/michael-schreiber/ More on this Episode: https://www.ciotalknetwork.com/crm-love-thy-customer-not-software/ More on Leadership: https://www.ciotalknetwork.com/topics/leadership/ Visit CIO Talk Network Website: https://www.ciotalknetwork.com/ Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/ Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/

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