Cielo Talks #13 - First Impressions

24/08/2025 13 min

Listen "Cielo Talks #13 - First Impressions"

Episode Synopsis

In this episode of Cielo Talks, Britt unpacks the art and strategy behind unforgettable first impressions at events. From the invite to the arrival experience, from the hero moment to the smallest detail, she shares the elements that set the tone, spark excitement, and build lasting brand connections.Inside the episode:Why the invite is your first and most important touchpointHow to use lighting, music, scent, and signage to set the mood instantlyCreating bold, photo worthy entrances guests can’t resist postingBriefing your staff to embody your brand’s tone and valuesStarting with a hero moment that delivers a “wow” factor earlyUsing attention to detail to build guest trust and brand credibilityDesigning every moment for shareabilityLocalising experiences to connect authentically with your audienceMaintaining consistency from start to finish so the brand story feels seamlessRemembering that first impressions aren’t about what guests see - they’re about how you make them feelCielo House:Instagram: @cielohouse_LinkedIn: Cielo House | Britt NivenEmail: [email protected]:www.cielohouse.com.au