How do you decide what kind of investment is right for you and your business? There are so many options in the online space, and it can be overwhelming to try and decide which direction to go.   The good news is that there are some ways to discern what kind of investment to make, and I'm going to share them with you in this episode. I'll share several of the most common investments you can make, the pros and cons of each, and the typical investment level. I'll also share some key questions to ask before making your investment. Full show notes can be found at https://christianwomanleadership.com/28.   5 Types of Potential Business Investments Courses Memberships Coaching Masterminds Certifications   How do you decide which investment is right for you? Questions to ask yourself when considering your options: What do you need to learn right now? If it's a specific skill, a course or certification might be the best option. How long have you been in business? If it's a shorter time (less than 3 years), you may want to lean towards courses or coaching. If you've been in business longer or are more established, look at coaching, membership, or masterminds. Are you a self-starter or do you need accountability? Do you need help with strategy? Then coaching may be the best option. Do you want a network? A mastermind is a good choice. Memberships and group coaching could also provide this. Do you want customized help based on your unique business and goals? Coaching is the way to go. Questions to ask about the program or mentor/coach/trainer: What are their qualifications for teaching this thing?  Do they have some kind of evidence that they have done this with/for others? What's included in the program? What will you actually get? (example: content, materials, swipe files, coaching calls, etc.) How long do you have access to the coach and/or the materials?  Do you align with their values and methods? What's the approach of the leader? (Hands on vs. removed) Personally I have invested in all of the 5 types of programs listed above. In some cases, they have not been the best option for me at that time. But almost all of them have benefited my business in one way or another.   What kind of investment is right for you? Even if you're not sure, I recommend that you start setting aside a % of your income each month for professional development. That way, when you are ready for that next program, you'll have the money set aside and you'll be ready to make a wise investment.   Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app. Website Subscribe to my other podcast, The Christian Woman Leadership Podcast Join the FB group Connect on Facebook Connect on Instagram Connect on Clubhouse: @estherl

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