peoples attention spans are getting shorter and free content is growing. We all know webinars got too long, and people now want real value fast. So instead, create a short, under-one-hour workshop that highlights a key problem, teaches three micro topics from your offer, and naturally leads into your paid program. You can run it live for higher conversions, set it up as an evergreen funnel, or give it a launch date for urgency. I've done this and even had a workshop sitting on my website, converting at 5% without any ads! So if you have a course or membership collecting dust, this is your way to bring it back to life. I'm creating a mini course on this soon, but in the meantime, start mapping it out. 

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