Agencies have a constant need to "feed the beast" when it comes to content creation. Public relations and marketing firms have always had a strong reliance on the written word, but as clients become publishers and social media places increasing demands on scribes, the challenge of finding and managing writers only grows. On this episode, Gideon Stein of Write Label explains how his team has built a roster of writers to help meet that need. There are lessons and ideas for anyone who is looking to outsource writing responsibilities or build their own network. Gideon discusses a wide range of topics including: Write Label's approach to filling client requests Managing writers for maximum results Recruiting new writing talent How Write Label extends the range of many agencies The role of AI and machine learning in the writing process

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