Have you ever thought about writing a book to leverage as a tool for demonstrating your expertise and building the profile of yourself and your agency?   Kami Huyse, CEO of Zoetica Media, teamed up with a group of talented communicators as a co-author of The Most Amazing Marketing Book Ever. In this episode, she explains how it all got started, the process they followed, and what she has taken away from the experience.   She also offers up advice for others thinking about writing a book, especially with collaborators, and talks about how the book can be helpful to her, not just in terms of marketing but also the professional development that it has fostered.

Ver todos los episodios