ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Creativity in Organisations: A Conversation with Deepali Naair, Group CMO of the CK Birla Group"
Episode Synopsis
In this episode of Chasing Creativity, host Kiran Manral speaks with Deepali Naair, Group CMO of the CK Birla Group.
They discuss the role and importance of creativity in organisations and marketing. Nair shares insights about innovative ideas appealing to consumers, marketing creativity, fostering inclusivity, and coping with failure. She talks about the need for resilience and adaptability in the current state of global uncertainty.
Nair emphasises the importance of creating a safe space for team members to experiment and learn from mistakes. She concludes by highlighting how CMOs can drive creativity within organisations, by focusing on the consumer's perspective and improving their lives.
Show Chapters:
00:13 Introduction and Guest Welcome
00:34 Understanding Creativity in Organisations
03:43 Measuring Creativity and its Impact
06:02 The Role of Creativity in Marketing
07:12 Cultivating a Culture of Innovation and Creativity
10:21 Dealing with Failure and Building Resilience
11:40 The Impact of Uncertainty on Marketing and Innovation
18:23 Going Against the Grain: Personal Experiences
20:13 Brands that Excelled by Embracing Creativity
24:14 The Role of CMOs in Driving Creativity
26:18 Conclusion and Farewell
Follow Bingepods on Instagram for more updates.
Show credits:Produced by: Taha Shamshuddin Sound Engineer: Siddharth Adhicary
They discuss the role and importance of creativity in organisations and marketing. Nair shares insights about innovative ideas appealing to consumers, marketing creativity, fostering inclusivity, and coping with failure. She talks about the need for resilience and adaptability in the current state of global uncertainty.
Nair emphasises the importance of creating a safe space for team members to experiment and learn from mistakes. She concludes by highlighting how CMOs can drive creativity within organisations, by focusing on the consumer's perspective and improving their lives.
Show Chapters:
00:13 Introduction and Guest Welcome
00:34 Understanding Creativity in Organisations
03:43 Measuring Creativity and its Impact
06:02 The Role of Creativity in Marketing
07:12 Cultivating a Culture of Innovation and Creativity
10:21 Dealing with Failure and Building Resilience
11:40 The Impact of Uncertainty on Marketing and Innovation
18:23 Going Against the Grain: Personal Experiences
20:13 Brands that Excelled by Embracing Creativity
24:14 The Role of CMOs in Driving Creativity
26:18 Conclusion and Farewell
Follow Bingepods on Instagram for more updates.
Show credits:Produced by: Taha Shamshuddin Sound Engineer: Siddharth Adhicary
In God we trust