Or perhaps not...
I know, I know, in this day and age we need hyperbole and extreme opinions to get cut through, but for once maybe its just not necessary.
I would implore anyone in the Sports industry to watch the event, learn from it, and understand (ask better people than me) why Jake Paul is able to achieve these remarkable ratings BUT don't overdo it.
Exhibition events have been happening for decades, yes there is more attention now but this is not new. Also pivoting your strategy to mimic a one off event is a mistake.
One little nugget for you on this...the story in this event is as old as the bible itself . Good vs Evil (pick which side is which).
Listen, learn, move on.

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