Episode 21 - Content isn’t the Effing kingWords matter. Punctuation matters - need proof, rereads the 2nd amendment and add a singular comma and suddenly no one can own a gun! Popular phrases are used to simplify things but sometimes we miss the point when we over simplify. Contents is NOT the King. Content as Catalyst is how anyone in sports and entertainments should be thinking. It’s critical to everything you do and how to drive a real and holistic business strategy. If you really believe the content is King then perhaps everything else should down tools…Plagiarising White Men Cant’t Jump - you may be listening but do you hear me?

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