Fred Dust is the founder of Dust&Co. He works as a designer and advisor to social and business leaders and he authored the book “Making Conversation”. Fred works at the intersection of business, society, and creativity where he tries to implement the craft of humancentric design. In this conversation, we talk with Fred Dust about the importance of committing to the conversation and thinking of conversation as a creative act.Key topics covered in this episode are:Building a space for creative conversationsCommitting to the conversation first, the people second and your beliefs thirdMaking friends with the unknownThe importance of being a good listener For references, links, and other episodes, visit the podcast homepage here.

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