ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why No One Gets What You Do | Ep 30"
Episode Synopsis
In this episode, Ped and Riley tackle the real reason so many great coaches and consultants struggle with marketing: it’s not a strategy problem, it’s a language problem. Through personal stories and client experiences, they unpack how to move from “invisible” to “understood” by seeing your business through your clients’ eyes. From mirror moments to “flashlight vs. headlight” marketing, they show why clarity and conversation always beat volume and vanity.
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