In this Change Champions episode, co-hosts Ped and Riley bust the “follow your passion and the clients will come” myth that keeps many coaches, consultants, trainers and facilitators stuck. Through Riley’s $63k leap that came from simply asking better questions and Ped’s hard-won lesson that more certifications don’t equal more sales, they show why enthusiasm alone is a megaphone that repels the middle-80 % of buyers. The duo lay out a mirror-first approach—listen before you pitch, translate expertise into specific, measurable outcomes and chase relevance, not generic visibility—so your offers practically sell themselves. Expect practical mindset flips you can apply today to build a sustainable, client-centered business.

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