In Episode 19 of the Change Champions podcast, co-hosts Ped and Riley tackle a feeling familiar to many coaches, consultants, trainers, and facilitators: why does selling feel so gross—even when you're doing all the “right” things? Drawing from their own journeys and client stories (like Lori, who went from "doing fine" to fully booked two quarters ahead), they explore why traditional sales strategies often feel out of sync with purpose-driven professionals. The episode introduces the concept of “insider selling”—a trust-first approach that replaces pitch-slapping with genuine, value-led conversations. You’ll learn how to stop guessing what your market wants, avoid the “curse of knowledge,” and shift from giving value blindly to building relationships that lead to sales without pressure. If sales feels off for you, you’re not broken—the system you’ve been taught might be.

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