Most businesses believe they have a sales problem.In reality, they often have a clarity, structure, or leadership problem.In this episode of the Champion Mindset Collective, Anthony Dahya sits down with Sean P Shannon, a sales and revenue leader with over 30 years of experience building market-leading teams and brands across iHeart, Audacy, and Cumulus Media.Sean shares why most businesses misunderstand what their customers are actually buying, how broken compensation plans quietly sabotage sales performance, and why diagnosing the real problem always comes before offering solutions.You will hear real-world insights from Sean’s journey as a Senior Vice President of Sales and Market President, including how he built iconic brands like Q99.7 and 99X, and what small and medium businesses can learn from those experiences today.This is a practical, no-fluff conversation for founders, sales leaders, and business owners who want smarter sales strategy, stronger teams, and better results.🔑 Key HighlightsWhy most businesses think they have a sales problem when it is really a system problemHow sales compensation plans drive behaviour, often the wrong behaviourThe importance of understanding true purchase motivationWhy diagnosing before prescribing changes everythingThe Vikings and Farmers story and what it reveals about sales cultureHow leadership decisions shape sales performance over timeWhat high-performing sales teams do differently in tight markets💡 Key TakeawaysSales problems are rarely solved by tactics aloneCustomers are not buying what most businesses think they are sellingA misaligned comp plan will quietly destroy even great sales teamsCulture and structure matter more than pressure and incentivesStrong sales leadership starts with asking better questionsThere is no failure if learning is applied forwardClarity beats complexity every time in sales strategy⏱️ Timestamps00:00 – Why most businesses misdiagnose sales problems04:20 – Sean’s journey through 30+ years in sales leadership09:30 – Diagnosing before prescribing in sales and marketing14:45 – Cost of sale rising while revenue stalls20:10 – Understanding real customer purchase motivation27:40 – Vikings vs Farmers and sales culture explained35:15 – Sales comp plans and unintended consequences43:00 – What leaders must fix first in their sales system50:20 – Champion Mindset lessons from decades in salesTags: sales strategy explainedsales leadership podcasthow to fix sales problems, why sales teams failsales compensation plan mistakes, revenue growth for business ownersb2b sales leadership, small business sales strategysales culture and leadership, champion mindset podcast, sales leadership, sales strategy, b2b sales, revenue growth, sales compensation, sales culture, marketing strategy, small business growth, leadership development, champion mindset, business podcast, entrepreneur podcast, sales management🌐 Connect with Sean:➡️ LinkedIn Profile: ⁠⁠⁠⁠https://www.linkedin.com/in/sean-p-shannon/➡️ Website: ⁠Sales Exceleration-Sean Shannon📢 Connect with Anthony Dahya:🌐 Website – Champion Mindset Collective➡️ LinkedIn – https://www.linkedin.com/in/anthonydahya/➡️ Facebook – facebook.com/anthonydahya➡️ Instagram – @anthony.dahya➡️ YouTube – @anthonydahya➡️ Spotify – Champion Mindset Collective➡️ AI Workflows Agency – https://aiworkflows.agency📧 Email – [email protected]💬 Join the Conversation: Leave your thoughts or questions in the comments or message Anthony directly.Want to be a guest on Champion Mindset Collective? Send Anthony Dahya a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/championmindset

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