Champagne Strategy

Por: Hybrency
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.

Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.

Listen to an episode if you dare, but you've been warned. There's no going back.

Keep taking your blue pills - or press play
104 episodios disponibles

Latest episodes of the podcast Champagne Strategy

Mostrando página 3 de 6

Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James 03/04/2023
Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3 12/03/2023
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2 23/02/2023
Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1 15/02/2023
Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31 07/12/2022
Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30 09/11/2022
Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29 01/11/2022
Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28 29/10/2022
Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27 15/10/2022
Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6) 09/10/2022
Jon Rolley - Advertising Media Measurement - How politics creates unwise choices - S3 Ep24 (part 5 of 6) 24/09/2022
Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6) 22/09/2022
Edgar Baum - Brand Tracking - How to make wise choices - S3 Ep22 (part 3 of 6) 20/09/2022
Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6) 17/09/2022
Koen Pauwels - Econometric models & theory vs humans & practice. Mastering measurement and context for marketing success - S3 Ep20 (part 1 of 6) 30/08/2022
Karen Nelson-Field - Putting PHD's into Practice - Categories and Entrepreneurship - S3 Ep19 25/08/2022
Patrick Campbell - From no marketing knowledge and $0 to a $200m exit - The Profitwell growth story - S3 Ep18 21/08/2022
Benjamin Dennehy - A crash course in sales - the lost art of prospecting - S3 Ep17 15/08/2022
John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16 02/08/2022
Jesse Ouellette - Cold email secrets - generate high-margin revenue from world-class sales outreach - S3 Ep15 18/07/2022
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