Why do so many real estate brands in the UAE blur into one another—with the same “luxury” promises, generic visuals, and forgettable campaigns?In this hard-hitting episode of Challenger Brands, we speak with powerhouse marketer Nathalie Nasr, whose work across Aurora Prime and Amwaj has helped position one of Dubai’s fastest-growing developers in 2025.We dive into:✅ The real reasons behind the “luxury sameness” plaguing the UAE real estate market✅ The biggest mistakes developers make in brand messaging✅ What it takes to differentiate in a sea of sameness—especially as a new or mid-sized player✅ Why being operations-led instead of brand-led is holding developers back✅ Practical strategies to infuse brand personality, build trust, and drive serious buyer connectionIf you're a marketer, brand leader, or developer looking to cut through the noise, this is a must-listen masterclass on breaking the copy-paste mold and standing out where it matters most.This is Challenger Brands -Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.Not the biggest player in your sector? Make an impact by challenging the status quo.In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. Visit our website to learn more: https://bit.ly/IllustradoWebsite

Ver todos los episodios