Real estate in the UAE is often a story of Dubai and Abu Dhabi. But today, we’re talking about the emirate rewriting that story - Ras Al Khaimah, and the company shaping its rise: RAK Properties. And with us is the leader at the helm of this transformation - Sameh Muhtadi, CEO of RAK Properties.Sameh Muhtadi is a seasoned executive with over 30 years of global experience in real estate, infrastructure, and investment. Before stepping in as CEO of RAK Properties, he held leadership senior roles at Abu Dhabi Capital Group, Bloom Holding, and Orascom Development, where he drove large-scale developments across the MENA region. He also served as CEO of Emaar Misr (Cairo). He is recognized for his ability to transform organizations, align them with global standards, and deliver growth in highly competitive markets. Today, he stands at the forefront of Ras Al Khaimah’s rise as a real estate and investment hub, steering RAK Properties to play a pivotal role in shaping the emirate’s economic future.Follow Sameh and RAK PropertiesSameh Muhtadi:   / sameh-muhtadi-0b1549166  RAK Properties:   / rak-properties  This is Challenger Brands -Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.Not the biggest player in your sector? Make an impact by challenging the status quo.In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. Visit our website to learn more: https://bit.ly/IllustradoWebsite

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