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Listen "The Long Tail: Why the Future of Business is Selling Less of More"
Episode Synopsis
📚Amazon Link: https://amzn.to/3Ntt2q8
View the full transcript and accompanying visualizations at ceoslibrary.com
In this episode, we explore Chris Anderson's groundbreaking book "The Long Tail" and how it predicted the rise of niche markets enabled by the internet. We'll dive into how digital distribution and online retail are allowing more niche products to find an audience, the power of "infinite shelf space", and how recommendation engines are guiding consumers to discover new interests. Whether you're an entrepreneur, marketer, or curious consumer, this episode will change how you think about the new rules of retail and culture in the digital age. 🚀📊🛒
View the full transcript and accompanying visualizations at ceoslibrary.com
In this episode, we explore Chris Anderson's groundbreaking book "The Long Tail" and how it predicted the rise of niche markets enabled by the internet. We'll dive into how digital distribution and online retail are allowing more niche products to find an audience, the power of "infinite shelf space", and how recommendation engines are guiding consumers to discover new interests. Whether you're an entrepreneur, marketer, or curious consumer, this episode will change how you think about the new rules of retail and culture in the digital age. 🚀📊🛒
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