In this episode of CEO Growth Talks, Pete Hayes speaks with Professor Leigh McAlister about the "Growth Gears" framework from their collaborative research. Professor Leigh reveals how marketing proficiency is integral to company growth, offering insights on strategy, customer understanding, and the role of marketing authority in driving success.Key Takeaways:The insights from Growth Gears offers a pivotal model encompassing insight, strategy, and execution, crucial for driving business growth.Different organizational structures grant varying levels of authority to marketing, impacting a company’s strategic potential.Using the Growth Gears as a textbook aids in imparting complex marketing concepts effectively to non-marketing students.Building insight and aligning it with corporate strategy can mitigate the blind spots in operationally-focused firms, enabling more competitive growth.Companies with a marketing-driven focus at the management level tend to grow faster, highlighting the importance of marketing’s influence.

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