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Listen "#79 Mikey Taylor - Market to an Attitude, not an Audience"
Episode Synopsis
Daniel catches up with Mikey Taylor, CEO of Lionize. The high-end Advertising Agency utilises behavioural studies & relevant data to elevate brand, design and media strategies, taking major clients such as The Iconic & Pet Circle to the next level. Daniel and Mikey speak about today's relevant advertising mediums, how to best balance traditional with new marketing channels and discuss what it means to market your product or service to an attitude rather than an audience.
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