Season 7 || Episode 06 Uncover the secrets of finding direction and creating a solid marketing program for your operations in this podcast episode with Fred Otley and the Red Angus Association of America. Fred shares his family's journey to build their reputation and doesn't hold back on sharing what worked and what didn't work during this process.

In this episode, you will be able to:



Discover how to implement cattle breeding programs for enhanced adaptability, ensuring your herd thrives in various environmental conditions.


Explore the benefits of incorporating Red Angus genetics into your breeding program for improved performance and market desirability.


Learn effective strategies for maximizing labor efficiency during calving season, saving time and resources for your operation.


Uncover innovative marketing programs to add significant value to your calves and increase your overall profitability.


Gain insights into building trust and receiving support from industry associations, empowering your business and networking opportunities.




My special guests are Fred Otley and Rachael Oliver


Fred Otley and Rachael Oliver are the distinguished guests for this episode, each bringing a wealth of experience and expertise in the field of cattle production. As the president of his family corporation, Fred Otley oversees a long-standing cattle operation rooted in the industry since 1886. Specializing in raising Sim Angus commercial cattle and implementing crossbreeding programs, Fred's insights into effective cattle management are invaluable. Rachael Oliver, a commercial marketing specialist with the Red Angus Association, contributes her extensive knowledge and hands-on experience in assisting producers with successful calf marketing strategies. With three years of dedicated service at Red Angus, covering regions across Montana, North Dakota, South Dakota, and the West Coast, Rachael's expertise promises to provide valuable industry insights. Their combined wealth of knowledge ensures a comprehensive discussion on marketing programs to enhance cattle value.


The key moments in this episode are:
00:00:02 - Introduction to the Podcast

00:01:22 - Role of Red Angus Association

00:04:18 - Multi-Generational Family Ranch

00:10:13 - Transition to Red Angus Genetics

00:17:41 - Marketing Program and Industry Trends

00:20:19 - Adding Value to Cattle Marketing Programs

00:21:36 - Understanding the Allied Access Program

00:25:13 - Benefits of the Allied Access Program

00:27:15 - Building Trust with Buyers

00:34:38 - Future of the Beef Industry


Resources: https://redangus.org/


Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 


Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 


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