In this episode of the Casual Cattle Conversations podcast, Shaye Wanner interviews ranchers Jon and Patty about their approach to marketing open heifers. The conversation covers various sales methods, the importance of genomic testing, and strategies for building a high-quality herd. Jon and Patty share insights into their decade-long relationship with Wasem Red Angus, their balanced approach to breeding and selection, and the benefits of marketing through trusted partnerships. They also discuss the challenges they've faced and offer advice for other ranchers looking to improve their operations. This episode provides valuable knowledge for both seasoned ranchers and those new to the cattle industry.
 
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00:00 Welcome to Casual Cattle Conversations
00:17 Meet Jon and Patty 
00:57 Why Bet on the Beef Industry?
02:13 Marketing Open Heifers: Strategies and Experiences
08:58 The Role of Genomic Testing
10:12 Challenges and Solutions in Heifer Marketing
13:44 Advice for Fellow Ranchers
19:21 Exploring New Marketing Avenues
23:49 Balancing Terminal and Maternal Traits
26:08 Conclusion and Final Thoughts

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