In this episode of Career Edit, I sit down with Alex Pottash, the founder of Forgotten Skincare, a skincare brand that's redefining how we treat our most overlooked skin concerns.Alex shares her journey from working in corporate to launching her own skincare company, starting with a desire to tap into whitespace that led her to create a one-of-a-kind product. We dive into the early days of product discovery, how she built awareness from the ground up, and what it really took to get her products into major retailers like Target, Macy’s, Urban Outfitters, and more.We also talk candidly about the real life of a founder—how Alex manages stress, prioritizes work-life balance, and stays grounded while growing a business in a competitive industry.What we cover:Alex’s career journey into entrepreneurshipThe origin story of Forgotten SkincareCreating and scaling a niche productGetting stocked in national retailersManaging the emotional highs and lows of entrepreneurshipTips for staying balanced as a founderWhether you're curious about launching your own product or just love a good founder story, this episode will leave you inspired and informed.👉Shop Forgotten Skincare: SHOP👉 Follow Forgotten Skincare: @forgottenskincare🎧 Listen now and subscribe to Career Edit for more stories like this!

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