Believe it or not, there's a prerequisite to writing emails that sell...You need to have subscribers who actually open and engage with your newsletters.But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go. I mean...it seems counterintuitive, right? Why would you want to be sending out your stuff to fewer people?I get it, I do. But when you see how getting rid of the dead weight improves your open rates, boosts engagement, and even increases conversions - you'll be a convert for sure!In this episode, I break down all the deets of how, why, when to scrub your list — so you can finally build a community of subscribers who actually read, open, and reply to your emails!In this episode, you’ll learn:Which subscribers you should be identifying for deletion — and which you want to hold ontoThe most common reasons why your subscribers would suddenly stop opening your emailsThe great (and immediate) benefits you get from cleaning up your list a couple of times per yearSubscribe now and never miss a single episode!Highlights:‌ ‌00:54 Why I love this topic01:15 What scrubbing your list means & why do it02:07 Why people stop opening your emails ‌03:08 Why cleaning your list is so important04:12 The tech stuff05:22 How to scrub your listPlease remember to subscribe, rate, and review!CONNECT WITH CHRISTY ON INSTAGRAM:https://www.instagram.com/christycegelski

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