“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.”—  Ash ChowThis episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me.Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her clients up for success before their cart opens.Ash believes that the pre-launch runway is just as vital to your sales as your actual launch, and her clients have the revenue numbers to prove it. “What we’re really doing in the pre-launch stage is identifying what beliefs your prospects hold about your industry or your topic, and then slowly reframing those beliefs or tackling those objections or shifting your mindset towards a place where they will see the value of the offer,” Ash explains.This conversation digs DEEP into the ways that pre-launch content varies from launch content and why it’s so important to create both — trust me, you’ll want to take some notes.Bonus: Ash also shares her three go-to social media post styles for the pre-launch process!Hit play and find a new way to work! In this episode, you’ll learn:The 3 types of pre-launch content that will prime and warm up your audience When the pre-launch runway starts — and what you need to fill it with  How to research prospect objections before they pop up — so that you’re ready to counter them  Subscribe now and never miss a single episode!About Ash Chow: Ash Chow provides launch strategy and copy for course creators and online entrepreneurs who want to leave the world a better place than they found it.Highlights:‌ ‌  01:44  Meet Ash Chow04:08  Niching down09:22  Pre-launch phase12:48  Objection research17:03  Inaction to action20:26  Pre-launch content v. launch content24:43  Social media posts30:12  Learning from other copywriters33:22  ‌The Christy Questions  Please remember to subscribe, rate, and review!  ---------------------------https://ashchow.comInstagram: https://www.instagram.com/itsashchow ---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me   CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

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