Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)

Campaign Trend Podcast
14/12/2022 31 min Temporada 1 Episodio 67
Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)

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Episode Synopsis

Have a question, comment, idea or suggestion? Send us a text.Adam Wise is a Senior Vice President at National Media Research, Planning & Placement, where he helps clients develop and execute paid advertising campaigns. In this episode we dig into the challenge of measuring digital ad spend, how to build media plans in a fragmented landscape, and what campaigns can do to better integrate their paid campaign into other efforts. Visit our website: CampaignTrend.com

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