ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is Social Marketing BS (Behavioural Science)? (Episode 87)"
Episode Synopsis
Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver.Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.
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