The Power of Customer Stories in B2B

15/07/2025 26 min Episodio 8
The Power of Customer Stories in B2B

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Episode Synopsis


In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.What will you learn in this episode of Called To Action? ✔️ Why customer stories build trust and accelerate decision-making ✔️ How to repurpose a single story into a full-funnel, multichannel campaign ✔️ Tips for running a customer webinar that becomes your marketing engine ✔️ What to do if you don’t have customer stories yet ✔️ How thought leadership from your customers and team boosts visibilityWhether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.💬 Connect with us on social media:➡️ LinkedIn:   / 11839247   ➡️ Instagram:   / aimtal_co   ➡️ Blog: https://www.aimtal.com/blog #B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories

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