In this episode of Build Your Own Business, Hachi sits down with Adaobi, CEO & Founder of Papuna Foods, to unpack how she transformed a side hustle into a thriving food brand with the power of social media.Starting with just ₦16,000, Adaobi turned her passion for nourishing her child into a business that now produces fruit and nut-infused pap for families across Nigeria. She shares raw lessons about consistency, building an audience online, and scaling from posting daily on Instagram to supplying supermarkets across Lagos.You’ll learn:How Adaobi used social media to grow her customer base from scratchWhy hygiene and trust were the foundation of Papuna FoodsThe struggles of moving from solo hustling to managing staff and factoriesHow consistency online turned followers into customersLessons from scaling into supermarkets across LagosThe role of COVID in shaping her business and why funding matters⏱ Timestamps02:10 – From fashion drop-shipping to pap for kids08:15 – Quitting 9–5 while pregnant to pursue business11:45 – The ₦16,000 story: Starting Papuna Foods19:04 – Knowing your audience: marketing like a mom29:00 – Ownership mindset & rewarding staff initiative36:54 – Funding struggles, angel investors & scaling into powders40:36 – Mistakes, staffing chaos & learning culture43:30 – Final advice for entrepreneurs: consistency wins🔗 Links & ResourcesFollow Papuna Foods on Instagram: https://instagram.com/papunafoods Find Papuna Foods in select Lagos supermarkets like Jendol & moreVisit Oze: https://bit.ly/ozespDownload the Oze App: https://oze.app.link/f9AGD4Uc2Vb Oze Business School: https://bit.ly/spobsIf you’re building your own business, this conversation is packed with unfiltered lessons on grit, consistency, and how social media can transform even the smallest side hustle into a real company. Don’t forget to like, comment, and subscribe for more real stories from African entrepreneurs.

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