In this episode of Build Your Own Business, Hachi speaks with Solomon Akinsanya, founder of Boho, one of Nigeria’s coolest young furniture brands making stylish, functional designs affordable.Solomon never imagined himself as an entrepreneur. He started out as a marketing professional and stumbled into furniture after working at a furniture company. With his eye for design and marketing know-how, he launched Boho in 2023 and quickly built a brand that resonates with customers searching for “Pinterest-worthy” furniture made locally.From sketching his first table on paper, to building prototypes in his apartment, to handling the unpredictable schedules of artisans, Solomon shares the gritty reality of building a furniture business from scratch and how Boho has become a trusted brand in just two years.You’ll learn:How Solomon used his marketing background to build a furniture companyWhy his first product — the “Tobi Table” — made an impactThe challenges of working with artisans and lessons learnedWhy paying artisans per product instead of a salary changed everythingHow Boho gained customer trust through reviews and referralsThe role of social media and marketing in scaling quicklyWhy Solomon sees Boho’s future as a marketplace for empowering artisans⏱ Timestamps03:21 – From 9–5 marketing to starting Boho07:54 – Designing the first Tobi Table12:17 – Getting the first real customer15:39 – Building prototypes in his apartment21:12 – Challenges of working with artisans25:18 – Why paying artisans per product works better than salaries30:47 – How customer referrals fueled growth36:55 – Marketing strategies that built Boho’s brand42:01 – Lessons learned and what’s next for Boho🔗 Links & ResourcesFollow Boho on Instagram: https://www.instagram.com/boho.studio.ng/ Website: boho.ngVisit Oze: https://bit.ly/ozespDownload the Oze App: https://oze.app.link/zNtAbSKg2Vb Oze Business School: https://bit.ly/spobs👉 If you’ve ever wondered how marketing skills can turn into a real business, this episode shows how one idea grew into one of Nigeria’s coolest furniture brands. Don’t forget to like, comment, and subscribe for more real stories from African entrepreneurs.

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