In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes. ⏰ Time Stamps00:00 - Intro01:42 - Defining Content Marketing in 202501:53 - User-Centric Content Strategies03:59 - SEO and Digital PR in Content Marketing05:17 - Email Marketing and the 6H Framework09:37 - The Pump and Funnel Marketing Model14:53 - Adapting Content Strategies in the AI Era18:00 - Monitoring Content Marketing Success19:57 - Trends in SEO and Content Marketing23:32 - Maintaining a Content Framework Amidst Change27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com

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